Textual analysis - This is America - Childish Gambino
This the first image , although it establishes the scene it is not an establishing shot its more of a mid-shot . It shows the artist doing a typical Caribbean dance and the music in the background is cultural music native to where the dance is from . It conveys a peaceful all loving sort of tone , the lighting is bright , the only abnormal factor is the fact the artist has his top on but smart trousers on . This is the shot I would call the establishing shot it really sets the tone for the rest of the video , its highly contradictory to what was happening in the music video before. The mise-en-scene is still bright to convey this aspect that America believes its country to be great however if you look beyond the surface it is far from. The artist's stance is also a message in itself as if he isn't about to shoot someone in the head commenting on the desensitisation of many people in todays society. The lighting adds a lot more shadows into the view in the background suggesting ...
